Ra’anana’s youth do not have suitable housing solutions , so they leave the city. The reason is simple: large apartments are being built in Ra’anana.
Our youngsters move to Tel Aviv and rent 45 square meter apartments at more than 5000 NIS per room.
Elderly people who want to move from private houses and large apartments to suitable housing for them, do not find small apartments that suit their needs.
Unfortunately, this is just the beginning of our problem. Cities are becoming crowded and traffic is becoming difficult, so we seek to get the most important services as closest possible to our place of residence: employment, shopping and commerce, cultural and leisure entertainment, and of course we need high accessibility to public transportation. When these are not found either, people continue to live the city.
Ra’anana is an aging city. Ahuza street looks like it was decades ago and is not suitable for a city which should serve 97,000 residents.
I intend to change this reality.
So, what is the solution?
A. In residences – construction of small apartments – small in size – not in slogan.
B. Immediate planning for construction of all the old complexes in Ra’anana.
C. A significant expansion of the construction potential in our industrial parks.
d. Mixing uses in the way we can live, work, and spend time in our living environment.
In order for all this to happen, we must be organized in a different way:
A. We will establish a municipal economical company that will implement public construction projects (such as the “Town Square” project).
B. We will establish an administration for urban renewal which will speed up the implementation of renewing old complexes in the city.
C. Ra’anana Municipality – will be the one which will initiate the planning of new complexes in the city.
D. We will release bureaucratic bottlenecks in municipal conduct in the field of construction.
In details :
- Construction of small apartments:
We will immediately start planning the construction of hundreds of small apartments measuring 60 square meters (including the shelter – “Mamad”) most of them are for long-term rent. The target: 1800 new apartments of this type in Ra’anana.
The complexes intended for this type of construction:
Ahuza Street – will rise to a height of 12 floors and will be characterized by a mix of uses:
A commercial floor facing the street will include shops, cafes, and restaurants
Floors 1-2: offices
Floors 3-11: small apartments of 60 square meters.
Top floor apartments
Weizman Street – Eastern to Migdal Street until Akiva Street – will rise to a height of 12 floors.
This refers to the entire ground adjacent to Weizman Street, including Katzenelson Street.
The youngsters’ towers – instead of the “Solel Bone” building in the industrial park, new Towers will be built of 15 floors by mixed uses:
Commercial floor facing the street – shops, cafes, restaurants, bars.
Floors 1-3: offices and commerce.
Floors 4-14: small apartments – 60 square meters.
Top floor apartments
Rasko neighborhood – will rise to a height of 12 floors. Due to the fact that the neighborhood is topographically lower than the adjacent Neve Zemer neighborhood, it can have more floors.
Kiryat Sharet neighborhood – will rise to a height of 10 floors and will approximately meet the height of the adjacent Neve Zemar neighborhood)
- Acceleration of urban planning – by the municipality
Until now the municipality was a passive factor, waiting for private entrepreneurs to plan the land they own, and come to approve their plans.
Ra’anana municipality under my leadership will become the initiating factor.
The municipality will lead the planning of the complexes in need of renewal, through architectural firms that will be hired by it. The first projects are:
• Ahuza Street
• Kiryat Sharet neighborhood
• Rasko neighborhood
• Weizman Street (eastern to Migdal to Akiva Street).
The “Solel Bone” complex.
In this way we will guarantee:
A. Comprehensive planning for the entire neighborhood / complex – will speed up the completion of the plans (as opposed to separate planning of each building/ property by the owners).
B. Comprehensive planning will allow a more homogeneous architectural character in accordance with the city’s policy.
- The Administration for Urban Renewal – our way of helping property owners to quickly promote their rights
As of January 2024, an administration for urban renewal will operate in Ra’anana municipality. It will be a proactive factor in accelerating the implementation of construction plans.
The administration will help the property owners to speed up the construction processes as detailed:
A. The administration will contact property owners who have the potential to promote existing and future construction rights – for example, the private property owners on Ahuza Street.
B. They property owners (of each complex) will be invited to a meeting hosted by the mayor, where the engineering department will present the plans and the potential inherent in the realization of rights.
C. The administration will help the property owners to form a representation on their behalf and will work to help them implement the plans quickly and efficiently.
D. The administration will be an active factor that will follow up and provide an immediate response to challenges/problems during the implementation procedures, with the engineering department and other required factors in the Ra’anana municipality.
- At the beginning of 2024, we will establish an urban economic company that will promote public construction in the city.
The first project that will be assigned to the economic company is the construction of the “Town Square” project initiated by the former mayor of Ra’anana, Mr. Ze’ev Bielski. The reconstruction project on the “Hayovel/Hamashbir parking lot – will include:
• A new city hall
• Office building (twin) – for rent (in the “free market”)
• Urban square / modern public square
• Commercial floor facing the street in both buildings hosting restaurants, cafes and shops.
• Underground parking lot with 1000 parking spaces:
600 spaces under the “Hayovel/Hamashbir” parking lot + 410 parking spaces under the “Yad Lebanim” plaza.
- Mixed uses:
Complexes of mixed uses are the common solution in Israel and around the world for people’s need to receive a variety of services close to their homes – employment, commerce, culture and leisure enterntainment.
Ra’anana municipality under my leadership will promote mixed complexes with an emphasis on:
• Ahuza Street
• The industrial parks
• In complexes where there is construction adjacent to a main road, for example:
The park road – the southern bank that will be built in front of the park (רע/2020).
Jerusalem Street – in the section between the park and “Hanesher” Street.
Weizman Street – in the rehabilitation section between “Keren Hayesod” Street and “Akiva” Street.
- Reducing bureaucracy
As I come from the business sector, highly experienced in the field of customer service, I am aware of the bureaucratic problems, the complex schedules and work processes that must undergo change in the engineering department. It must be done in order to increase the rate of implementation of projects in the city, and in order to become attractive to our customers : the entrepreneurs, architects, contractors and of course the residents of the city who are the end users, our true customers.
We will carry that out in 2024 as part of the new service policy that I intend to implement in the engineering department alongside improvements in the organizational structure in order to release the bottlenecks that exist today. There is something to look forward to.
- Promotion of food, beverage, and entertainment businesses by providing property tax discounts and infrastructure improvements
It is no secret that business owners in Ra’anana have difficulties in dealing with the high costs of both the rents and the property tax and associated fees.
In order to encourage as many business owners as possible in the fields of food and beverages, entertainment and leisure to open their businesses in Ra’anana, we are required to help them.
Upon their presence to Ra’anana, it will encourage more firms to consider moving in to our employment areas/industrial parks, and certainly it will allow our residents to consume recreation and leisure here in Ra’anana.
A. Property tax discounts for businesses in the field of restaurants, cafes, bars:
75% discount on property tax in the first year of operation, and 25% discount on property tax in the second year of operation.
B. Infrastructure improvements:
Our industrial park currently suffers from outdated infrastructures that are at the full responsibility of the municipality of Ra’anana, such as: broken pavements , lack of parking spaces, lack of accessibility to public transportation and bike lanes, and unfortunately even the lighting is too poor at night.
- Until when will the residents of Ra’anana migrate to Herzliya, Hod Hasharon, etc. to consume culture or spend time in a restaurant?
– We will establish 5 new entertainment complexes in the city:
– An innovative entertainment district in the industrial park – restaurants, cafes, bars and comfortable seating areas.
– In Ra’anana Park – a 2-story entertainment complex will be built (like in Europe), on the lawn next to the gallery overlooking the lake.
– Under the “youth towers” that will be constructed in place of “Solel Bone” building.
– In the new industrial zone, that will be constructed near the “West Railway”.
– By the “Infinity tower complex” – near the “South Railway”.
The entertainment complexes in the industrial park will be closed to vehicular traffic on Thursdays, Fridays and Saturdays nights. Security guards will take care of the entrances, and the business owners will be able to place chairs and tables on the road. This is the way by which a street will turn into a pedestrian street – into a lively entertainment complex.